Gaynor Appleyard

Marketing and Business Development

photo of Gaynor Appleyard

Gaynor Appleyard

Head of Marketing and Business Development

Gaynor is Switalskis’ Head of Marketing and Business Development. She has over 25 years’ experience in the professional services sector.

Marketing and Business Development

Switalskis Solicitors Ltd
St James House, 28 Park Place

Gaynor heads up Switalskis’ marketing and business development team.  She leads the firm-wide marketing, communication and business development strategy, priorities and tactical plans.

Gaynor focuses on driving brand visibility and reputation, client service excellence and ultimately the sustainable growth of the business


The director group can expect to see a results driven strategic approach to marketing, communication and business development.  They can expect leadership and ownership.  Gaynor brings her energy, enthusiasm and ideas into the boardroom and encourages her team to be creative, think commercially and to be proud of the results they achieve together.


Gaynor’s professional services career spans over 25 years and includes senior positions at a number of regional, national and international legal and accountancy firms. She joined Switalskis in March 2022.

“I love the way that marketing and communication has developed over the years. We’re now able to use so many different marketing and communication channels and techniques and apply various forms of measurement. Designing multi-channel campaigns and watching them unfold to build our brand in our chosen markets seems incredible when I think back to when I began my career in the 1990s.”


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